Capital and advisory to fuel the growth of early-stage startups.
We are partners that impact value.
We are business operators with strong track records that bring world class practices and playbooks to support founders accelerate the revenue curve.
A best in class monetization strategy can impact revenue trajectory early on which leads to a downstream effect of value creation.
- More revenue: a high-performing sales engine with a strong go-to-market strategy can outsell an average sales organization by 62%*.
- Bigger Valuation:
a strong ARR is a decisive factor for a series A valuation and for the overall success of the startup.
Source:
(*) Mckinsey - How top performers outpace peers in sales productivity - July 2023.
McKinsey Sales Navigator database; average of industry performance across nearly 500 companies (eg, computers and electronics, industrial equipment, telecom, automotive, chemicals, consumer products, metals and mining, paper and packaging, energy, and other)
Our unique approach
Our Focus
We focus on start ups transitioning from MVP to PMF that are ramping up their revenue curve and that can benefit from best practices for scaling go-to-market, improve the sales engine and/or build growth strategies.
"Hands on" Advisory flywheel
Our advisory flywheel focus on impacting the business we are in. We believe that best results are achieved with hands on engagement through out the process.
A playbook for scale
We bring practices from the best schools of scale. We focus on impacting the business through the 3 C's: culture, clarity and cadence. We work with founders to codify critical success factors and implement practices.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
What we learned
"Revenue solves all known problems"
Eric Schmidt, Former Google CEO.
Our Principles
Create Value
We believe long term growth is based on value being created. We focus on creating tangible value for our portfolio companies and support then to do the same at their businesses.
Think Big, act daily
We are ambitious, we think big. AND, we know the biggest journeys are built each day at a time. There is only today for action.
Do the right thing
We build trust by always doing what's right with transparency and accountability.

Andre Loureiro
Founding Partner
In 20 yrs, Andre Loureiro built and scaled operations for Google, Waze, and Pinterest across Latin America. He brings strong expertise in developing multiples businesses from the ground up to 9-digit ARR, building high-performing teams and crafting winning monetization strategies. Andre holds an MBA from Duke.
What partners say

Every business would benefit from Andre's presence as a partner and advisor. Andre is a leader with strong business acumen and incredible work ethics.
Bill Watkins - CRO, Pinterest

I've learned a lot with the engagement with Capadocia and will apply many of the insights to my business.
José Costa - Founder, Pagô

We have referred Capadocia to our invested companies and the feedback has been very positive. We expect to see this engagement turning into results very soon.
Renato Valente - GP , Iporanga Ventures

